Privacy Policy

Alpine Edge Ski Academy ("we", "us", "our") provides online ski coaching, ski fitness, mobility and conditioning programmes. We are the data controller for the personal information described in this policy.

We collect only what we need to provide and improve our services:

• Onboarding data — name, age, skiing ability, goals, focus areas, fitness level, weekly sessions, ski trip date, injuries, motivation and similar information you submit through the onboarding flow. • Account & email — email address used to create your account or join the waitlist. • Coaching enquiries — messages and details you send through enquiry or contact forms. • Consent records — timestamps and version of the Liability Waiver, Privacy Policy and Cookie Policy you have accepted. • Usage data — pages visited, device type, approximate location (country level), referrer and similar analytics signals.

• To deliver and personalise your coaching programme. • To respond to enquiries and provide customer support. • To send service emails and (if you opt in) marketing updates. • To improve the website, content and training experience. • To meet legal, security and accounting obligations.

We process your data on the following bases:

• Consent — for marketing emails, analytics cookies and storing onboarding answers. • Contract — to deliver the services you sign up for. • Legitimate interests — to keep the site secure and to improve our service. • Legal obligation — where required by law.

We use Google Analytics 4 to understand how visitors use the site. GA4 may set cookies and process pseudonymous identifiers and aggregated usage data. Analytics only runs after you accept analytics cookies via our cookie banner.

See our Cookie Policy for details on each cookie type.

Your data is stored securely in Lovable Cloud, our managed backend infrastructure (built on Supabase). Access is restricted, encrypted in transit (HTTPS/TLS) and protected by row-level security so each user can only access their own data.

We do not sell your personal data. We only share data with trusted processors strictly necessary to run the service (hosting, analytics, email delivery), all bound by data-processing agreements.

We keep your account and onboarding data for as long as your account is active or as needed to provide the service, plus a reasonable period for legal and accounting requirements. You can request deletion at any time.

Under GDPR / UK GDPR you have the right to: access your data, correct it, delete it, restrict or object to processing, port your data, and withdraw consent. To exercise any right, email info@alpineedgeskiacademy.com.

We apply industry-standard security controls including encryption in transit, role-based access, audit logging and least-privilege database policies. No system is 100% secure, but we work hard to protect your data.

We may update this policy from time to time. Material changes will be communicated by email or via the site. The "last updated" date below shows the current version.